Wealthy individuals are also taking note of the fashion trend known as "Quiet Luxury.
TEXT : Mariah Bones
"Quiet Luxury," also known as "modest luxury," has been gaining significant attention among the wealthy in Europe and the United States in recent years as a fashion trend. This fashion concept emphasizes simplicity, functionality, and high quality, without excessive ostentation. It is characterized by its understated nature. Many top celebrities endorse this style, and both emerging and established brands are increasingly focusing on it. Since 2023, interest in "Quiet Luxury" has continued to grow, and it is gradually permeating the fashion industry. It appeals to those who appreciate subtle elegance and craftsmanship over loud branding. Looking ahead, it will be interesting to see how this trend evolves and influences fashion trends globally.
"Quiet Luxury" is a lifestyle that exudes a sense of luxury and sophistication while remaining understated and subdued. This lifestyle has been embraced not only by entrepreneurs and top stars but also by designers across various fields. In the business world, notable figures such as Steve Jobs of Apple, who favored black turtlenecks with Levi's jeans and New Balance sneakers, and Jeff Bezos, founder of Amazon, known for his preference for Brunello Cucinelli suits, are prominent examples.
In the fashion industry, businesswoman Victoria Beckham and renowned Italian designer Alessandro Michele are also known for incorporating "Quiet Luxury" items into their wardrobes.
Quiet Luxury fashion items are characterized by their modesty, simplicity, and harmony with their surroundings. Designs often feature subdued colors such as black, white, brown, beige, and navy blue, with minimal branding or logos. Despite their understated appearance, these items place a strong emphasis on high quality materials like cashmere, silk, and fine leather, along with meticulous craftsmanship that ensures functionality, comfort, and durability.
Representative brands in this category include The Row, Bottega Veneta, and Khaite. Each brand offers a range of simple and basic items. The Row, for example, provides a wide array of ready-to-wear clothing, shoes, and handbags with a focus on monochromatic tones and minimalist silhouettes on their website. Bottega Veneta showcases models wearing items from jackets to swimwear, emphasizing their product range and quality on their site. Khaite offers close-up images of their items, set against a simple background that enhances user focus on functionality and usability.
These brands exemplify the Quiet Luxury ethos through their commitment to refined simplicity, superior materials, and timeless design that effortlessly blends into everyday life.
At the "2024 Spring/Summer Paris Fashion Week" held in September 2023, Quiet Luxury garnered attention. Amidst over 100 brands presenting shows and presentations, attendees could be seen choosing subdued fashion while adding personal flair with makeup and accessories. There's an observable trend of Quiet Luxury gradually making its way into street fashion as well.
During the "Milan Women's Fashion Week" in February 2024, brands like Brioni and Max Mara showcased Quiet Luxury items, highlighting continued high interest in this style. Looking ahead, it seems Quiet Luxury may integrate into existing fashion rather than being a passing trend.
Quiet Luxury items are elegant, basic, and simple. Their characteristic simplicity and versatility make them easy to integrate with existing wardrobe staples. Options range from oversized tailored jackets to flat shoes, versatile bags, and minimalist jewelry. Drawing inspiration from celebrity styles, why not start by selecting a piece that catches your eye?