Hims & Hers operates on a subscription-based revenue model, increasing repeat customers by providing regular prescription medications. By offering generic medications and quick delivery, the company provides accessible and affordable healthcare services to consumers. The main products of Hims & Hers Health (HIMS) include prescription drugs, over-the-counter medications, skincare, haircare, mental health care, and sexual health products, all delivered directly to consumers online. In addition, the company has recently added high-demand weight loss treatments, such as GLP-1 injections. The platform allows users to consult with licensed healthcare professionals online and receive personalized treatment plans based on their individual health needs. The services offered include hair growth treatments for men (such as minoxidil and finasteride), birth control for women, as well as medications for sexual dysfunction and anti-aging products. Furthermore, mental health support services, including counseling and group therapy, are available to help with mental well-being.
Hims & Hers Health (HIMS) adopts a direct-to-consumer (D2C) business model based on telehealth, providing medications and health management services online. The key feature of this model is that users can consult with healthcare professionals via the online platform and easily access prescription medications, over-the-counter drugs, skincare products, and mental health care products.

The company's business model revolves around subscription services, allowing for the regular distribution of prescription medications and updates to care plans. Particularly in the fields of haircare, mental health, and sexual health, Hims & Hers offers a range of products to meet various health needs, driving customer retention. The subscription-based regular delivery model ensures steady revenue while also improving customer loyalty. Additionally, the ability to provide services in remote areas or regions with limited healthcare access maximizes the strengths of telehealth. By emphasizing affordability and convenience, Hims & Hers offers personalized healthcare, attracting a broad user base.
By utilizing telehealth, Hims & Hers can overcome geographical and time constraints that traditional healthcare facilities face, offering 24/7 medical services. This model provides significant convenience for residents of underserved areas and users with busy lifestyles, positioning telehealth as the new standard in healthcare.

The telehealth and remote healthcare industry continues to grow rapidly, with particularly significant expansion observed in the United States and North America. In 2023, the global market size for telehealth was approximately $120 billion, and it is expected to grow to $285.7 billion by 2028. The compound annual growth rate (CAGR) is approximately 23.2%, driven by increased demand for chronic disease management and real-time remote consultations. Telehealth is evolving with technological innovations, supported by the proliferation of smartphones and expanded internet access. Additionally, following the COVID-19 pandemic, remote consumers and those with busy lifestyles have found it easier to access healthcare services, further increasing the demand for telehealth. There is particularly strong demand for mental health support and chronic disease management, and telehealth's role in this growth is expected to continue.